6 Steps to Vlogging for Realtors and Lenders
If you’re a realtor or lender, you are your brand. You’re the “nike” the “nordstrom” the “coca cola.”
So, you should be marketing yourself LIKE a brand.
If you’re not already, here’s why video could be a game changer for your business:
6 out of 10 people like online video VS. TV.
By 2025, half of viewers under 32 will not subscribe to a paid TV service.
8 out of 10 18-49 year-olds say that they have watched youtube in the last month.
Okay, okay, you get it.
If you’re in Real Estate or Lending you probably know you should start video marketing.
I personally also favor vlogging a little big more, just because it’s more personal. They see you. It’s a soft introduction TO YOU.
So, how do I start vlogging?
Well here are 6 steps to getting your vlog going:
1. Get your equipment ready.
Truth is, if you have an iPhone, start with that before you start dropping money on equipment (it can get pricey).
Your iPhone will shoot great quality to get you comfortable in front of the camera. My recommendation for some first purchases would be a microphone, which you can get for your iPhone pretty easily. It’ll make a HUGE difference, as the audio on the iPhones aren’t really optimized for “vlogging.”
Here are a couple iPhone Mics you could try:
After you get your audio down, you’ll probably want a tripod for the iPhone. This will allow you to stand it up just about anywhere.
Here’s a tripod that would cost you the same as around 4 or 5 cups of coffee. It’ll definitely be worth it.
Okay, now you have the beginner basic equipment. Now you’ll need to edit. When I first started, I used iMovie (free). This was a great tool to get me going and understand the platform. I eventually upgraded to Final Cut Pro, which is an “enhanced” version of iMovie.
All in all, my suggestion if you’re getting started in vlogging is to “crawl” with some iphone content. Unless you’re REALLY dedicated.
If you want to see my CURRENT vlogging set up, you can check out the vlog/blog I made about it here.
2. Decide on your distribution methods.
Where are you going to be publishing this?
Personally, I post all of my blogs EVERYWHERE:
If you don’t already have these, make one. It’s easy! But, ultimately, decide on a couple and run with it.
3. Create a list of topics.
Okay, now. What the HECK do I vlog about?!
My concept is:
Educate, imnpact, entertain, and/or provide value with your vlog topics.
If your vlogs aren’t educating, entertaining, or providing any sort of value with the content, then it’s probably a waste of your time.
So, here’s my easy hack for creating vlog content.
Once your local newspaper or large media outlet posts something about the real estate market, take that, recap it (in your own words), and put your own spin on it. It’s almost like a rebuttal. (VALUE and positions you as the EXPERT).
Simple market update
i mean, your mls or newspaper should be updating this for you. just put a spin on it.
My example is when Amazon HQ2 was announced. Talk about major leases, how that effects the real estate market, etc.
Entertain with some real estate tours
i mean, these are simply entertaining!
Take a deeeeep breath. You got this.
To prepare for your filming venture, make some bullet point notes that you can reference and think about throughout the video. There’s no need to remember “exact stats,” as it’s not really realistic for you to schpeel them off on the dot. Be authentic about what you’re saying. It’s okay to “round up” or down.
If you’re going to be doing a “point and shoot” vlog. Or really, speaking in front of the camera for that matter, be sure you turn your enthusiasm up 120%..
Talk louder, use more body language, and SMILE. Yes, it’s uncomfortable. But try filming a vlog without doing that. It’s booorriinggg. Check out my first vlog and you’ll see what I mean.
Okay, let’s talk about the environment. If it’s your first time or if you’re just getting going, I suggest you’re in a quiet environment. Make sure there’s no distractions (it can be intimidating if there are people around).
A perfect opportunity, especially if you’re a realtor is to get into the open house an hour early to film. This context is better than an office (blah), plus it puts you in the context of the types of homes you’re working with.
It’s okay to film more than once too. I say that the magic happens when you’re editing.
Film it all in one take and edit it afterward. You can chop up bits and pieces as you go (say you look at your notes or miss a word).
Make sure lighting is good too. Optimally, you’ll have natural light facing you (don’t have it be behind you). This is ESSENTIAL.
When I was first getting into it, I would film the video 3-5 times before I felt like I was “comfortable.” It’s okay to do that too.
Truly, this is where the magic happens.
Cut anything you want out of the vlog out of the vlog.
Put a clean intro on.
Add some screenshots of stats.
Put your logo on it.
If you need help with editing, literally type “how to xyz” on youtube and it’ll come up. That’s how I learned!
6. Upload, post, and do it again.
Now you upload it to YouTube or wherever you’d like to host it. Post the video. and REPEAT!
Pro tip - don’t just upload it directly to Youtube and share the link. Upload it directly to every platform so it also lives there.
Feel free to let me know how I can help. I’m here to answer any questions!
Follow me on Instagram, i’m pretty active there: