The secrets to saving time on social media
If you don’t think you have enough time for social media, keep reading this.
Let’s face it, social media can be an absolute time suck.
But, it can also be a secret weapon if you’re growing your brand and you do it right.
Time and time again I hear from clients, friends, and other business owners that they “don’t have time to post on social media.” With more than 2BILLION people on social media, this mistake could be costing you clients, exposure, and frankly opportunities.
If you have an hour or two a week to carve out per week (which I bet you do), you have time to stay consistent on social media.
Here are 3 secrets to being EFFICIENT with your social media game:
1. Plan your social posts in advance
Plan what you’re going to post in advance. Maybe this is a Sunday night task for you. Look through your photos. Gather articles. Write a blog. And plan the week out right then and there.
If you’re on Facebook and have a business page, you can schedule your posts RIGHT THEN AND THERE.
Literally, this should take you no more than an hour a week to schedule out what you want for the week. Sit it and forget it.
If you’re not about the publishing tools, you can save instagram posts as drafts, plan your posts by giving yourself a calendar notification, or writing them down.
I always recommend planning your posts out one week in advance, that way you don’t miss anything that’s “timely” that you’ll need to post.
2. Always be gathering
Always. Be. Gathering.
What does this mean? Well, it’s a simple mindset shift that you can apply so you will never NOT have something you can post. Before you start your day, ask yourself “where can I get content that would be value-able to my followers?” Then, execute.
PHOTOS AND VIDEO:
Always be gathering photos and videos. While uncomfortable at first to be “that guy” or girl that’s always taking pictures/videos, it’s worth it in the long run. You’ll never have anything to post if you aren’t actively collecting content.
Another thing I recommend for your personal brand is to schedule photoshoots with a professional photographer that can take lifestyle photos of you. Again, while uncomfortable at first, it’ll set you apart in the long run.
Always be gathering relevant articles pertaining to your industry. These are great for your Facebook posts, LinkedIn posts, or newsletter if you have one. My go-to’s are the local journals, local times, and national industry related articles (like Inman if you’re in Real Estate).
Okay, so now that you have all of this content, HOW DO YOU ORGANIZE IT?!
I love tools like google drive and trello. This makes it super accessible at all times and allows you to have eyes on all the great content you’re gathering!
3. Outsource “busy work”
If you’re not the “savviest” person on social media, it may be best for you to outsource your busy work.
Busy work can include: scheduling posts, finding content, actually posting (I don’t really recommend this), and graphic design work.
There are some amazing ways to do this and it really depends on YOUR situation.
What I would do is determine what you' either don’t enjoy doing or what is just a “time suck” for you.
Here’s an example of how it can work:
If you have an assistant that can do this work (great), but if not, check out www.UpWork.com where you can find several freelancers that can help with your busy work (at an affordable price).
You simply post a job (say you need help with finding content).
Say you just need graphic design work. Find a freelancer on Upwork (or assitant), that can take your pictures from your listings and create a “just listed” social media post from it. They can drop the graphics into a shared folder (google drive or dropbox) and then you’ll have content you can use.
Say you need help gathering content. Again, have your freelancer (or assistant) put all of the industry related articles into a shared spreadsheet that you can pull from as you need.
Etc, etc. You can get creative and i’ve been pleasantly surprised by the hires I’ve had!
Social media does NOT have to be a time suck at all. It’s an extremely powerful tool that everyone should be using and there’s efficient ways to get it done.
If you have any questions, don’t hesitate to reach out. Looking forward to connecting with you!!
Follow me on Instagram, i’m pretty active there: